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Strategic marketing

Cravens, David W.Piercy, Nigel F.

Edition: Ed.7
ISBN/ISSN: 0-07-246665-0
Collation: xvi, 843 p.: ill; 27 cm
Series Title: -
Call Number: 658.802 Cra s 2003 k.1

Edition: Ed.7
ISBN/ISSN: 0-07-246665-0
Collation: xvi, 843 p.: ill; 27 cm
Series Title: -
Call Number: 658.802 Cra s 2003 k.1

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Strategic Marketing

Cravens, David W.Piercy, Nigel F.

Edition: Seventh Edition
ISBN/ISSN: 0-07-115161-3
Collation: xviii, 846p.: ill.; 25,5cm
Series Title: McGraw-Hill/Irwin Series in Marketing
Call Number: . 658.802 Cra s k.1 2003

Edition: Seventh Edition
ISBN/ISSN: 0-07-115161-3
Collation: xviii, 846p.: ill.; 25,5cm
Series Title: McGraw-Hill/Irwin Series in Marketing
Call Number: . 658.802 Cra s k.1 2003

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Marketing strategy and competitive positioning

Hooley, Graham Piercy, Nigel F.Nicoulaud, Brigitte

Edition: Ed.4
ISBN/ISSN: 978-0-273-70697-7
Collation: xviii, 614 p.: ill; 25 cm
Series Title: -
Call Number: 658.802 Hoo m 2008 k.1

Edition: Ed.4
ISBN/ISSN: 978-0-273-70697-7
Collation: xviii, 614 p.: ill; 25 cm
Series Title: -
Call Number: 658.802 Hoo m 2008 k.1

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