cover
Strategic marketing
Cravens, David W.Piercy, Nigel F.

Edition
Ed.7
ISBN/ISSN
0-07-246665-0
Collation
xvi, 843 p.: ill; 27 cm
Series Title
-
Call Number
658.802 Cra s 2003 k.1

Edition
Ed.7
ISBN/ISSN
0-07-246665-0
Collation
xvi, 843 p.: ill; 27 cm
Series Title
-
Call Number
658.802 Cra s 2003 k.1
cover
Strategic Marketing
Cravens, David W.Piercy, Nigel F.

Edition
Seventh Edition
ISBN/ISSN
0-07-115161-3
Collation
xviii, 846p.: ill.; 25,5cm
Series Title
McGraw-Hill/Irwin Series in Marketing
Call Number
. 658.802 Cra s k.1 2003

Edition
Seventh Edition
ISBN/ISSN
0-07-115161-3
Collation
xviii, 846p.: ill.; 25,5cm
Series Title
McGraw-Hill/Irwin Series in Marketing
Call Number
. 658.802 Cra s k.1 2003
cover
Marketing strategy and competitive positioning
Hooley, GrahamPiercy, Nigel F.Nicoulaud, Brigitte

Edition
Ed.4
ISBN/ISSN
978-0-273-70697-7
Collation
xviii, 614 p.: ill; 25 cm
Series Title
-
Call Number
658.802 Hoo m 2008 k.1

Edition
Ed.4
ISBN/ISSN
978-0-273-70697-7
Collation
xviii, 614 p.: ill; 25 cm
Series Title
-
Call Number
658.802 Hoo m 2008 k.1

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