5 1 10 tenth edition Cravens, David W. Primary Author mixed material 9780071326230 Singapore McGraw-Hill 2013 040000803.JPG a marketing strategy planning approach Perreault, William D. Primary Author mixed material 9780073404813 New York McGraw-Hill 2010 040000799.JPG Cravens, David W. Primary Author mixed material 0071141251 United States Irwin 1994 040000376.JPG Rosenthal, David Primary Author mixed material 0130863599 United States Prentice-Hall 2000 040000372.JPG Hooley, Graham Primary Author Piercy, Nigel F. Primary Author Nicoulaud, Brigitte Primary Author mixed material 9780273706977 New York Prentice-Hall 2008 020005574-k.jpg