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Cases in strategic marketing

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Availability

040000373	. 658.8 Ros c 2000 k.2	Perpustakaan pasca sarjana	Available
040000372	. 658.8 Ros c 2000 k.1	Perpustakaan pasca sarjana	Available but not for loan - No Loan

Detail Information

Series Title

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Call Number

. 658.8 Ros c 2000

Publisher

United States : Prentice-Hall., 2000

Collation

xiii, 610p.; ill,; 27cm

Language

English

ISBN/ISSN

0-13-086359-9

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Program Studi

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Subject(s)

MARKETING STRATEGY

Specific Detail Info

Kumpulan contoh kasus dalam pemasaran strategis yang ditinjau dari segmentasi dan perilaku pembeli, analisis dan struktur industri, produk yang digunakan, harga produk, etika, sosial, dan tanggung jawab pemasar.

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