Text

Consumer behavior

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Description Not Available

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Availability

040000399

. 658.8342 Wel c 1996 k.1

Perpustakaan pasca sarjana

Available but not for loan - No Loan

Detail Information

Series Title

-

Call Number

. 658.8342 Wel c 1996

Publisher

United States : John Wiley & Sons., 1996

Collation

xxi, SI-9p.; ill, ind.; 26cm

Language

English

ISBN/ISSN

0-471-59641-8

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

-

Program Studi

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Subject(s)

CONSUMER BEHAVIOR

Specific Detail Info

Menjelaskan bagaimana perilaku konsumen dan pemasar, aktivis konsumen, dan pejabat publik yang mempengaruhi perilaku mereka. Pendekatan dalam buku ini menekankan bagaimana pemasar dan yang lainnya menerapkan teori perilaku konsumen.

Statement of Responsibility

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