APA Style
Boyd, Harper W.. (1998).
Marketing management : a strategic approach with a global orientation .
United States:
McGraw-Hill.
Chicago Style
Boyd, Harper W..
Marketing management : a strategic approach with a global orientation.
United States:
McGraw-Hill,
1998.
Text.
MLA Style
Boyd, Harper W..
Marketing management : a strategic approach with a global orientation.
United States:
McGraw-Hill,
1998.
Text.
Turabian Style
Boyd, Harper W..
Marketing management : a strategic approach with a global orientation.
United States:
McGraw-Hill,
1998.
Print.