APA Style

Cravens, David W., Piercy, Nigel F.. (2003). Strategic marketing (Ed.7). New York: Mc Graw-Hill.

Chicago Style

Cravens, David W., Piercy, Nigel F.. Strategic marketing. Ed.7 New York: Mc Graw-Hill, 2003. Text.

MLA Style

Cravens, David W., Piercy, Nigel F.. Strategic marketing. Ed.7 New York: Mc Graw-Hill, 2003. Text.

Turabian Style

Cravens, David W., Piercy, Nigel F.. Strategic marketing. Ed.7 New York: Mc Graw-Hill, 2003. Print.