APA Style

Holtje, Herbert F.. (1978). Theory and problems of advertising . New York: Mc Graw Hill.

Chicago Style

Holtje, Herbert F.. Theory and problems of advertising. New York: Mc Graw Hill, 1978. Text.

MLA Style

Holtje, Herbert F.. Theory and problems of advertising. New York: Mc Graw Hill, 1978. Text.

Turabian Style

Holtje, Herbert F.. Theory and problems of advertising. New York: Mc Graw Hill, 1978. Print.