APA Style
Cravens, David W.. (1994).
Strategic marketing : fourth edition (Ed.4).
Boston:
Irwin.
Chicago Style
Cravens, David W..
Strategic marketing : fourth edition.
Ed.4
Boston:
Irwin,
1994.
Text.
MLA Style
Cravens, David W..
Strategic marketing : fourth edition.
Ed.4
Boston:
Irwin,
1994.
Text.
Turabian Style
Cravens, David W..
Strategic marketing : fourth edition.
Ed.4
Boston:
Irwin,
1994.
Print.