APA Style
Cravens, David W., Piercy, Nigel F.. (2003).
Strategic Marketing (Seventh Edition).
Boston:
McGraw-Hill/Irwin.
Chicago Style
Cravens, David W., Piercy, Nigel F..
Strategic Marketing.
Seventh Edition
Boston:
McGraw-Hill/Irwin,
2003.
Text.
MLA Style
Cravens, David W., Piercy, Nigel F..
Strategic Marketing.
Seventh Edition
Boston:
McGraw-Hill/Irwin,
2003.
Text.
Turabian Style
Cravens, David W., Piercy, Nigel F..
Strategic Marketing.
Seventh Edition
Boston:
McGraw-Hill/Irwin,
2003.
Print.