APA Style
Perreault Jr., William D., Cannon, Joseph P., McCarthy, E. Jerome. (2010).
Essentials of marketing: a marketing strategy planning approach (12th edition).
New York:
McGraw-Hill/Irwin.
Chicago Style
Perreault Jr., William D., Cannon, Joseph P., McCarthy, E. Jerome.
Essentials of marketing: a marketing strategy planning approach.
12th edition
New York:
McGraw-Hill/Irwin,
2010.
Text.
MLA Style
Perreault Jr., William D., Cannon, Joseph P., McCarthy, E. Jerome.
Essentials of marketing: a marketing strategy planning approach.
12th edition
New York:
McGraw-Hill/Irwin,
2010.
Text.
Turabian Style
Perreault Jr., William D., Cannon, Joseph P., McCarthy, E. Jerome.
Essentials of marketing: a marketing strategy planning approach.
12th edition
New York:
McGraw-Hill/Irwin,
2010.
Print.